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Automotive brand hierachies
The concept of ‘brand hierarchies’ is nothing new in the automobile manufacturing world. Take a corporate giant and its want to expand into different market
February 19, 2013
The concept of ‘brand hierarchies’ is nothing new in the automobile manufacturing world. Take a corporate giant and its want to expand into different market
We’ve all seen the fuel consumption stickers attached to every new car’s windscreen. But how are the figures calculated, and what do they mean in
OK, although here at Private Fleet, we work with customers to help them get the best deal on the sort of car they want ().
I don’t know whether it’s because it’s summer time or whether it’s to do with Valentine’s Day being just around the corner but I’ve seen
Big engines that guzzle the gas are getting the boot. Over in America, the popular Dodge Ram is big on the outside but getting a
It can be as dangerous as driving drunk and probably contributes just as much to accidents, including the fatal ones, just as much. But you
I don’t think they’ve managed to bottle it yet, but there a certain something about the smell of a new car that is very attractive.
It’s about now that a number of us start wavering and even cracking a bit when it comes to New Year resolutions, especially if that
You have to admit it: no matter how much you heart longs for a car that’s all power and wrings the most out of a
The final sales figures for 1012 are in, and they make very interesting reading. The full press release published earlier today is reproduced below. “Official